The plant-based movement is a group of people working together to advance the plant-based lifestyle, which has the ability to significantly impact four major crises our world faces today – health, such as type 2 diabetes and heart disease, the environment, such as deforestation and climate change, world hunger, which causes nearly half of deaths in children under five, and the mass killing of animals, which have been proven to be unnecessary for optimal nutrition. This is why we have to grow the plant-based movement faster, and this is why we started the Plant-Based Society.
The Plant-Based Society is an organization that welcomes everybody who wants to learn about and live a plant-based lifestyle. Whether you have been eating a plant-base diet your whole life, or are just learning about it and have not made the transition yet, you are welcome to join us! We are completely non-judgmental, because we know people are at various points in their journey, and we simply want to help you to discover more. It does not matter whether you decided to go plant-based for health reasons, protecting the environment, and/or saving the lives of billions of animals. We are simply glad you are here. You now have some friends…welcome to the Plant-Based Society!
The Plant-Based Society was founded by Joanna Gustafson. With a BS in Earth Science and a Masters in Engineering from the University of Pittsburgh, she worked as an earth scientist and engineer for a number of years, but then her first husband died of a heart attack at a young age. At that point she became passionate to try to help others get healthier, and earned a Master’s Degree in Health Promotion from the University of North Carolina at Charlotte as well as numerous health and fitness certifications. She became an author and health consultant, created her own fitness and wellness programs, and also worked as a wellness director for a large corporation. In 2004, as the Director of Membership for a global community organization, she helped to grow the organization from 12 groups representing 12,000 members to 800 groups around the world representing over 2 million members.
Joanna completed Dr. T. Colin Campbell’s Certificate in Plant-Based Nutrition training program from eCornell and currently serves as the Executive Director of the Plant-Based Society. She is also a certified Zumba senior exercise instructor, certified life and health coach, and a certified SCUBA diver.
Ronnie Tsunami is a professional speaker and plant-based lifestyle advocate who has been developing large-scale training and education programs for over 25 years for enterprise organizations such as Microsoft, the US Air Force, and PlantPure Nation. His innovative learning solutions and local support groups have been implemented in more than 10,000 academic institutions and hundreds of cities around the world. He was also part of a passionate team of plant-based lifestyle advocates at PlantPure that set up a network of local plant-based support groups in over 400 cities. Currently Ronnie is the President and CEO of Change Leader Solutions and co-founded the Plant-Based Society. Ronnie Tsunami is also the lead singer, songwriter, keyboardist and lead steelplan player for a vegan, multi award-winning island party band known as the Tsunami Wave Riders.